Dedicated to the genius of Crownfield during its golden age as market leader in cerealatic products and of course, hats-off to its unrivalled character-based packaging.

Friday, 8 October 2010

Tesco Pay Homage to Flakers Choco

It has been brought to my attention that Tesco Malted Wheats are now sporting a dumbed down version of the Crownfield penguins (Herman and Tina).
Though I may be a little bias, I still prefer the Crownfield version which sees Herman nonchalantly standing behind Tina who leans expectantly over her Flakers.

Did you know? Penguins are actually birds.

Tuesday, 28 September 2010

I Must Have This

Scottish merekat!
Evoking the mystery and might of the Kalahari Desert. Merekats are mainly insectivores but their non-retractable claws are well suited to the delicate latticework of Malt Crunchies.
The holy grail of breakfast cereal. I really need this one in my collection, if anyone knows of the whereabouts of this classic packaging design please let me know.

Monday, 27 September 2010

Bags to Riches

UK retailer Sainsbury's is to start stocking its 'basics' cereal range in bags rather than boxes.

The supermarket launched 'basics' Rice Pops in bags last year and said today (17 September) that it will now convert the range by the end of the year.

Read the full article

Crownfield have been putting their cereal in bags for years - just inside the box.

Saturday, 25 September 2010

Stone-baked Choco Puffs with Special Sauce

Take a large cooking stone, heat in a pre-heated oven at 250 degrees for two hours.
Please be careful when removing the stone from the oven as it will be a bit hot.

Place the stone on a suitable surface or cradle.
Sprinkle a fine coating of salt onto the stone (this prevents the Crownfield from sticking to the stone).

Cover the entire stone with Choco Puffs ensuring that each individual puff is in contact with the stone.
Allow the heat to transfer to the Crownfield for approximately fifteen minutes - while you prepare the sauce.

For the sauce pour 100ml of fresh semi-skimmed milk into a jug or large tumbler. Next add 150ml of UHT skimmed milk and stir vigorously for one minute.

Carefully remove the Choco Puffs from the stone and serve immediately, drizzling the sauce over the cereal.

For an added twist, why not try warming the sauce.

Thursday, 23 September 2010

Rachel Riley undecided about Crownfield

Though she has been spotted browsing her local Lidl in the past, I have received no news to either confirm or deny that Rachel has yet found true love - in the form of a well rounded breakfast cereal.
I remain hopeful - If you're reading this Rachel and are thinking of taking the plunge, can I recommend that a good starting point would be something lighter than Fruit Rings but perhaps a little more exotic than Malt Crunchies.

Autumn / Winter essentials

Honey Balls!
Another product in the lost and found.

Still to collect


Not sure what this one is - looks like a Kangaroo in a wig being accosted by a snake.
Looks foreign so if any of our overseas cousins have access to this product please let us know.







Wednesday, 22 September 2010

Billy Corgan patronises Choco Moons?

Billy Corgan may soon come out to endorse Crownfield's market leading Choco Moons.
Our sources tell us that the Smashing Pumpkins front-man could have been a heavy user the delicious cocoa based cereal during the 1990's. If true it appears that his love of Choco Moons could be the original inspiration behind the band's video for the single 'Tonight, Tonight', not the Georges Méliès film 'A trip to the moon', as previously thought.