Dedicated to the genius of Crownfield during its golden age as market leader in cerealatic products and of course, hats-off to its unrivalled character-based packaging.

Monday, 27 September 2010

Bags to Riches

UK retailer Sainsbury's is to start stocking its 'basics' cereal range in bags rather than boxes.

The supermarket launched 'basics' Rice Pops in bags last year and said today (17 September) that it will now convert the range by the end of the year.

Read the full article

Crownfield have been putting their cereal in bags for years - just inside the box.

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